Facebook is considering launching a paid version: Facebook is researching the market to determine whether the paid version will disappoint the user or not.
Facebook has been researching the market for the past few weeks to determine whether a paid version of the monthly subscription will reduce the number of users.According to Bloomberg, the company has done this. Scandals involving the information of 87 million users revealed recently made them more determined.
However, an unnamed source said the plan could never be implemented. Facebook declined to comment on the possibility of launching a paid version, not ad-serving.
CEO Mark Zuckerberg has long considered launching a paid version a choice but not a substitute for the current business model. Facebook reached total revenue of $41 billion last year, primarily by selling ads targeted to user data.Facebook’s internal research in recent years has shown that users are not excited about the paid version. They claim that Facebook is stingy and that a faucet is something that should always be free.
However, the user’s thinking may be changing. Facebook is facing a crisis of confidence after a scandal involving Cambridge Analytica. Information about the data of 87 million users being exploited in the 2016 US presidential election raises the question of whether Facebook collects them for the sole purpose of advertising or for reasons that they do not.
The Facebook leaders themselves also face questions from the company staff, whether they should sell political ads or not. Speaking to Bloomberg last month, Sheryl Sandberg said the social network should continue to sell political advertising to promote free speech.
At the quarterly meeting, both Zuckerberg and Sandberg took the time to talk about the benefits of ad-supported formats, which they found helped reach the most users, at all levels of income. However, that is not the only way to do business.
“Sure, we think of other forms, such as paying subscribers and will continue to look at the possibilities,” she said.
In a testimony before Congress last month, Zuckerberg also left open the possibility of launching a paid application: “There will always be a free version of Facebook,” CEO Facebook said.