It is not a myth that having good page titles and meta descriptions will not only help search engines understand what your page is about, but above all, they will help convince the reader of a page of results that you visit on your website.
Here we summarize 3 things you can do when writing your titles for your blog or website.
1. Be Specific:
Each page of your site must have a specific purpose. Think of the page in front of you and try to describe it. If you use “and” to combine multiple thoughts on this page, it is a good time to start creating new pages. When writing the titles for each of these pages, keep in mind the details of the page. If it is a page about “toasters”, the title should include keywords centered on “toasters”, and not a phrase with more generic keywords such as “kitchen artifacts”. Or like this example of how to create an email marketing campaign.
2. Be Unique:
Just as each page title must be specific to each page, you must also make sure that each page title is unique throughout your site. If you are following the first rule and have made sure that all the pages are precisely focused on a single topic, it should be extremely easy to ensure that each page title is unique.
3. Be Useful
When you are viewing a SERP (search engine results page), there are only three things that appear: the title of the page, the description of the page (bonus points if you have a meta description specifically targeted) and the URL of your page. Try to treat the titles of pages, such as the titles of posts on your blog and make them useful and interesting.
Here we summarize 3 things that you do not when writing your titles for your blog or website.
1. The Repetitions
Page titles should not include multiple variations of the same phrase. An excellent example of what not to do would be “toaster, toaster oven, kitchen toaster, college toaster, 8-slice toaster, toaster for muffins | Empire of Chris’s toasters. ” Titles like this promote the worst practices and usually result in having the same titles in most (if not all) of the pages on the site.
2. Long Phrases
Everything that has more than 70 characters is a waste. If you can not describe this particular page with less than 70 characters, then maybe you need to divide it into several pages. From a practical point of view, Google will cut everything that is after the 70 characters from the title and leave an ellipsis at the end of the title. As we can see in this example:
3.Place Your Company’s Name In Front
In most cases, your website will rank well for the name of your company. Take advantage of the fact that search engines assign more weight to the words that appear at the beginning of a page title, and form your titles with keyword phrases first, and then the name of your company.
Do you have other suggestions to improve page titles? Share your ideas in the comments.