Mark Zuckerberg has just published an article titled “The Facts About Facebook“ on the Wall Street Journal (WSJ) that explains the purpose of operations, how to make money and some of these social networking issues encountered during the time Last time.
Kara Swisher is an American journalist who co-founded Recode, once a reporter of WSJ, an editor of All Things Digital, and is currently the key writer in the New York Times Opinion.
Mark Zuckerberg’s explanation of how Facebook works is credible?
She said that Mark Zuckerberg only focused on “defending” the huge advertising system of Facebook but ignored the scandals in 2018 and many other hidden corners behind the hundred billion dollar empire and billions of users. From his perspective, Kara Swisher has “compiled” the contents of Mark’s messages.
Mark Zuckerberg: “Facebook will be 15 years later next month. When I started out with Facebook, I didn’t try to create a global company. I realized that I could find it most on the Internet – music, books, information. – except the most important thing: human.
So I created a service so people can connect and learn everything. Over the years, billions of people have noticed its usefulness and we created more services for people around the world to love and use every day. I recently received many questions about our business model, so I want to explain my operating method. ”
Kara Swisher: Currently we are old, we have grown up. That’s a good idea for me: AOL (a similar model of the social network operating in the 2000s) attracted me and I could do better, I really did. Now there is a lot of scandal coming to me as a billionaire, so I have to be concerned.
Mark Zuckerberg: “I believe that people need to express their voices and connect with each other. If we are committed to serving people, we need a service that fits all. The best way to do this is to supply. Free service and advertising helps us do that “.
Kara Swisher: No rich person will pay much for social media services and the poor will not pay us because they do not have money. So people will endure the advertising we offer and don’t complain, nothing is free.
Mark Zuckerberg: People tell us that if they see the ad, they want them to be relevant. That means we need to understand their interest.
So, based on the pages that users like, what they click on and other facts, we create categories – for example, people who like gardening and living in Spain – then charge advertisers on that category.
Although ads for specific groups have existed long before the Internet, online advertising allows targeting more accurately and more appropriately.
Kara Swisher: We have a lot of data. So many, so much. Especially about Spanish gardeners. We are full of information about Spanish gardeners.
Mark Zuckerberg: “The Internet also allows greater transparency and control than TV, Radio or print ads. On Facebook, you have control over the information used to display ads and can block Any advertiser, you can find out why that ad appears and change the option to get the ads you care about. ”
Kara Swisher: Definitely, we give you the tools to control ads, just like we guide you to reprogram your VCR tape during the day. Therefore, you cannot fix the modern version of the device with this flashing light.
Mark Zuckerberg: “However, some people are concerned about the complexity of this model. In a normal transaction, you pay the company to receive the product or service they provide.
Here you get our free service, Facebook works with advertisers to show you relevant content. This model may bring a feeling of ambiguity and we all don’t believe in systems that we don’t understand. ”
Kara Swisher: Review: nothing is free, Spanish gardener, VCR.
Mark Zuckerberg: “Sometimes this means that people think wrong about what we have done. For example, we don’t sell user data, although many people still think we have done it.
In fact, selling people data to advertisers will go against our interests, because it reduces the value of the service with advertisers. We have a strong incentive to protect user information from those who want to access it. ”
Kara Swisher: We do not sell everyone’s data. We make our own money