How To Turn Your Product Into A Brand: At present there are so many brands, as products. The reason is none other than the difficulty in turning a product into a brand.
A complicated task laborious sum primarily constancy and perseverance. But like everything in life, everything is started.
I have a product which I know because I am the creator but I forget that the rest is not in my head. Take for example a shop.
The person who created in this case the self which is what makes both commercial work, management and daily tasks, work accurately known and therefore your business. But unknown, many other aspects that make your product, not a brand.
Therefore, the best thing is that we get down to the work.
Your product and in the future your brand must have its own identity, ie must have a personality as any of us. Example: The corner bar, the parcel of life in the neighbourhood or oven have a personality that only clients who come regularly known. Sometimes, neither the owner of it, knows how their customers perceive these premises.
If we were talking with customers, we would certainly personality traits trade, that trade unknown. The same goes for people. I propose a game, fun and entertaining turn. Make a list of aspects of your personality, now do the same with your business as if it were a person.
Without realizing it, you’ve made a list of features both of you as a person your product as if it were a person. This will get even imagine how would your product, if it were a brand, what would be even appearance, depending on your personality, as you saw, who likes who reads books etc.
Your brand must have personality and that as a result, future customers will relate to aspects that are part of their identity. Did you ever stop to think why you like a TV show or another? A book? Why dress like that? What do you reflect?
Creating a brand identity is a very laborious task, almost as much as, eventually go setting your own identity. It is a task that takes a day and already like ourselves brands are changing, are adapting to the world, but never lose their identity.
To begin to transform your product brand, I suggest you start giving personality and once you have it set on paper, begins to deepen more. How to speak, as you saw, they visit places, what is your standard of living, aspirations, desires, etc..
As you ahead is a task that you might take a long time, but you will run your product to your target audience. But the best thing is that little by little, go turning your product into your brand.